Ron Paul’s Only Strategic Mistake, But It’s a Whopper

Written by Gary North on February 27, 2012

Ron Paul’s TV ads are missing a chance to change America for the better after the Republican National Convention this year. There is a universal rule in all direct-response advertising.  This rule is never honored in political advertising. It is this: Offer an action step. The seller has paid for an ad. Why? Because he […]

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