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Cable News Is Statistically a Blip

Written by Gary North on December 31, 2014

In an article on MSNBC, which is losing viewers, we read this.

MSNBC’s push to embrace youth makes sense for the only cable news network to see its primetime audience erode in the current season, as measured by Nielsen.

Its 548,000 primetime viewers age 2 and older — down 18 percent from the comparable season a year ago — ranked third to CNN’s 560,000 (up 15 percent) and Fox News Channel’s 1,845,000 (up 1 percent).

MSNBC’s ratings slide suggests that Griffin’s making the network “the place to go for progressives” has outlived its usefulness as an audience builder.

A Pew Research study last year identified MSNBC as the most opinionated news network, with factual reporting accounting for just 15 percent of its content.

Got that? MSNBC, plus CNN, plus Fox have a grand total of 2,953,000 viewers in prime time.

Matt Drudge’s site has two million visitors a day. They come back at least twice a day. Drudge operates his site with three employees, including Drudge.

Cable news, combined, is a statistical blip. It is directly influencing approximately 1.2% of the total U.S. adult population.

The industry’s employees would like us to believe that cable news is shaping public opinion. It isn’t.

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