In the key demographic group that ad agencies want to target, 25-54, CNBC’s Nielsen ratings have fallen to the lowest point since 1992.
CNBC’s senior management has a solution. CNBC will no longer release the data to Nielsen for daytime TV — which is when people watch financial news. That will fool the ad agencies!
Jim Cramer will bang his cow bell in anonymity — as well he should.
The no longer young lady with the bags under her eyes will have no way to know if anyone is watching.
The sharks have eaten most of the swimmers. There are fewer swimmers in the water. The ratings keep falling.
“Buy an index fund” is bad advice, but it’s better than watching CNBC for the next Microsoft.