Yesterday, someone in marketing made a bad decision. He accepted an advertisement for Tea Party Economist. In my view, it is the dumbest, most ridiculous ad I have seen in years. It read:
THIS JUST IN:
There is a huge, hushed-up conspiracy that may wipe out 281 Million Americans in the next 6 months.
The media has been forbidden to report anything about it.
I have written ad copy for 38 years. From my perspective, this ad is just plain dumb. My guess: nobody with an IQ over 90 should believe such nonsense.
But at this very moment, the final part of this sinister agenda is being carried out…
…and this will bring God’s Judgement onto America.
God’s judgment on the copywriter, maybe. Not America.
When you see scare headlines like this, ignore them. Some guy is just getting started in the copywriting business.
My apology. I don’t select the ads. I just write the articles.