Here is a stupendous video. It is stupendous because it was not produced through computers. It is 100% photography-based. It is an impressive achievement.
Question: What is an ad supposed to do?
Answer: sell something.
Say that you want to buy a new car. Is there anything in this ad that would persuade you to buy a Honda? Garrison Keillor’s voice-over on gas mileage?
I teach people about simple advertising techniques on my site, GaryNorth.com. No Honda executive joined my site. Too bad. Maybe I could have saved the company a lot of money by suggesting that they ask the ad agency one simple question, early: “What statistical evidence will you provide to prove that the ad brought in more net revenues than it cost us?”