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Worldwide Results: Miley Cyrus, 8; Syria, 1

Posted on September 10, 2013

The results are in. In the USA, in England, in Australia, in Germany, in France: readers read about Miley Cyrus 8 times more often than they read about Syria.

That Miley Cyrus captures more attention than escalating war in Syria is, by now, conventional wisdom. But an exhaustive survey of news sources now reveals exactly how much attention Miley steals: Americans viewed twelve times as many pages about Miley Cyrus as they did about Syria — even though the news sources published 2.4 Syria articles for every one about Miley.

Outbrain supplies “related links” modules to a network of 100,000 publishers, including major news sources like CNN, Fox News, and ESPN. On any given day, 87 percent of Americans who browse the web will view a page with an Outbrain module, explains the company’s vice-president of global marketing. They collect traffic data from every site in their network, which they use in a variety of algorithms to generate recommendations.

In the three days surrounding Miley’s VMA performance and the Obama administration signaling its willingness to bomb Syria, Outbrain’s network generated 8,104 stories about the former and 19,568 about the latter. The day after the VMAs, Miley Cyrus stories accounted for 12 percent of total U.S. page views, while Syria stories accounted for 1 percent.

Interest in the starlet significantly outpaced Syria in England, Australia, France, Germany, and every other nation in Outbrain’s analysis — except Israel and Russia. Globally, Miley Cyrus stories generated eight times as many page views as Syria did in the days surrounding the VMAs.

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5 thoughts on “Worldwide Results: Miley Cyrus, 8; Syria, 1

  1. Texas Chris says:

    Proof the American people are not buying the false-flag Syrian operation. My congressman says that out of 500 calls about Syria, only 2 were pro-intervention…


  2. people want to hear about others destruction not their own

  3. High info voter says:

    This is EXACTLY why some Republicans' obsession with social issues is so damaging to the R Party. Social issues are easy to understand and most low-information voters find the religious rights' intolerance extremely offensive.
    Fiscal issues (where conservatives are correct) are difficult to evaluate and are therefore dismissed by the average voter.
    Religious social issues are going to 'take us down' AGAIN!

  4. I guess Obama didn't want a Monica Lewinsky scandal the way Clinton did when he wanted to divert attention away from his international bombing exploits. That is so 90's. Today we have washed up Disney trashy teens distracting everyone from POTUS's bombing raids. Sickening but effective I guess. I think the score is actually 1 for the Establishment, 0 for taxpayers.

  5. Wait, Syria what? Who or what is Syria? If it is a place is Miley Cyrus going to perform there?