Every business needs a USP: a unique selling proposition.
Every overweight person needs incentives to lose weight.
This man combined the two. He makes money by losing weight, and by helping others to lose weight.
The more weight he loses, the more money he makes. His success story gets better.
This program can be imitated. But he got there first.
I was 176 last year. I've lost 10 pounds since last year.
OK, so how does he make money by losing weight? The main story is still missing here.