CNBC is sometimes referred to as “Tout TV.” All day long, it features people talking about investing. It is noted for a show called Squawk Box, which is a pretty good description of the show. It is noisy. The whole network is noisy.
Ratings for the network have collapsed. They are down to where they were in 1994. The ratings are down for Jim Cramer’s Mad Money show, for Larry Kudlow’s show, and Squawk on the Street. The public is finally figuring out that they are not getting their money’s worth, meaning their time’s worth. They are departing.
The problem with the network is noise. I do not mean just that it is noisy. I mean that it does not provide what viewers regard as relevant information. It is background noise. It makes it more difficult to filter out the chaff from the wheat. That, at least, is the opinion of viewers in recent months.
NBC is not doing well in the ratings. The ratings for MSNBC continued to fall. Across the board, NBC is finding it difficult to compete with the other cable networks.