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What Is Your Personal Information Worth? At Most, $1.

Written by Gary North on June 13, 2013

Sorry to break it to you, but your personal information is barely worth paying for. At most, it’s worth $1.

That is the estimate of the Financial Times.

Private companies have data files on most of us. The files let them target our buying interests. The firms don’t monitor our phone calls. But they do monitor a lot more than we want to think.

Are you suffering from a disease? That’s in the files. “For $0.26 per person, LeadsPlease.com sells the names and mailing addresses of people suffering from ailments such as cancer, diabetes and clinical depression.” That’s enough to make me depressed.

Your basic information is really cheap: probably not worth a tenth of a penny.

Basic age, gender and location information sells for as little as $0.0005 per person, or $0.50 per thousand people, according to price details seen by the Financial Times. Information about people believed to be “influential” within their social networks sells for $0.00075, or $0.75 per thousand people. Slightly more valuable are income details and shopping histories, which both sell for $0.001.

Privacy is pretty well a thing of the past. The NSA knows that we have given up. We gave up a long time ago. It’s just a matter of pushing the digital envelope. So far, the spy-masters have encountered approximately zero resistance. So, they will keep pushing.

Continue Reading on www.ft.com

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