Four words: “Get to the point.”
I don’t like bloated, poorly written articles like the one I have linked to today. It’s all about how readers don’t finish reading articles.
I did not finish reading his. “You don’t have to eat a whole rotten apple to know it’s rotten.”
When this guy learns how to write, maybe I’ll finish his articles, if he has something to say. Until then, I recommend not finishing his articles.