If you want to stand out from the crowd, you have to offer something special. You have to offer something extra that makes you unique. You have to have a USP: a unique selling proposition. That means that you have to offer a unique service proposition.
This man understands the importance of having a USP. His is this: “Bam!”
This keeps the shoppers happy.
They know him. They walk in and remember him. So do their children.
How many Wal-Mart greeters can say this? Not many.