The mainstream media are slowly fading into irrelevance. The World Wide Web gets people under age 35 — the prime audience of prime-time TV. Advertisers quit paying.
Movies are on cable. Old TV shows are on Hulu and Hulu-Plus. Oldsters prefer older shows. Youngsters prefer video games, YouTube, and texting.
The investment that the Establishment has made in network TV is paying ever-lower dividends. The Establishment’s 70-year broadcast media strategy is failing to grab new viewers.
Leno is amusing. I have never watched a Leno show beyond the monologue, and even then, I watch it on YouTube. As for Today, women may care if Matt Lauer leaves. He is not Katie the Interrupter. He is a liberal who at least lets people answer his questions. Katie is gone. Now Lauer may go. Anderson Cooper could be his replacement. If that works, I will be amazed.
There is no Walter Cronkite any longer. There is no anchorman who actually serves as an anchor. There are just people who read their teleprompters and who keep audiences away from Matt Drudge.
People who watch TV network news don’t like to read. They get stale news, because they don’t like to read. They get two-minute sound bites, because they don’t like to read. They are the advertisers’ targets, because they don’t like to read. They are not the decision-makers, because they don’t like to read.
I will miss “Jaywalking.” I see these segments on YouTube, and I marvel. Here are the products of the most expensive education system in history. They don’t like to read.
“If you won’t read, you won’t lead.” The TV networks are for followers. That is why advertisers pay for the privilege of entertaining functional illiterates.
When was the last time you bought anything because you saw an ad for it on a network TV show? Back in the late 1990s, I went to Taco Bell to buy some new item on the menu. It did not last. I go to Taco Bell maybe once every two years.
I sometimes enjoy a TV ad, because I like ads. But I don’t buy whatever it sells.
I will not miss Matt Lauer. I am too busy to watch Today. I go to bed before Leno.
Let me know how it turns out after they are turned out.