Duck Dynasty is about business — big business, bottom-line, keep-customers-happy business. It’s about repeat business. And it’s all based on guns.
It’s about family — just no family that anyone has ever seen on TV. This is not Ozzie & Harriet.
It’s about redemption. The patriarch, Phil Robertson, was a drunken lout. He left his wife. Then he decided he had better crawl back. She laid down conditions. He met them. That was 40 years and millions of dollars ago.
Even in his cups, Phil distinguished himself from most other American males when he turned down an NFL contract, because pro football would have cut into duck hunting season.
It features an uncle who served in Vietnam, sews like a seamstress, dresses up as an elf for Christmas, and says “Hey” a lot.
It’s about beards. I mean born-on-the-Bayou beards. I mean “King Gillette was a wimp” beards.
It’s about good old boys of all ages.
It’s about wives and grandkids who live in at least two different worlds.
It’s about lifestyles of the rich and famous . . . on the bayou.
It’s about 4-wheel-drive, off-road vehicles that are actually driven off the road.
It’s about a culture that doesn’t pay any attention to New York City.
It’s about down-home cooking like you’ve never seen. Take Christmas dinner, for example. You want turkey with stuffing? Wait until you see the stuffing.
If there is a programming message here, it is this: the family is a versatile institution. There is a secondary message: there are a lot of ways in America to make a lot of money. KISS is surely nothing like Duck Commander, Inc.