President Obama’a campaign has sent out a survey for his supporters to fill in. It has two dozen voter characteristics. His supporters are asked to identify their memberships/commitments.
“White” is not on the list. Well, generally it is not. “Jewish American” is. That classification probably has more to do with fund-raising than race.
This updated lost will be the most demographic-rich political data base in history.
This is a major move politically. He will own these names. He can rent them. He can use them as fund-raising tools. He can find out what issues grab his supporters.
His list is huge — like no other political data base in history. Now it will be far more powerful.
He has understood from day one the power of names in a data base. He mobilized his followers.
All of the analyses of Republicans about Why Romney Lost should begin with Obama’s data base/Facebook names. I see this as the #1 factor in his re-election. The deciding factor was not money. It was about names. I have seen no articles on this, however.
Obama’s handlers understand the power of the data base. Now he will have the most powerful one in history. This will be worth millions of dollars. My guess is this: the IRS will not assess him any capital gains tax when this very valuable asset gets transferred to him personally, assuming that it has not been transferred already.
This tradition goes back to William Jennings Bryan’s three campaigns: 1896, 1900, 1908. His brother Charles assembled the first modern political data base. In 1924, Charles was nominated for Vice President by the Democrats.
Click through to see the various factors.