Bob Bly is a great copywriter. He sends out a daily email. I really liked this one.
1-Show up for appointments 10 minutes early.
2-Customers are not always right, but they must be treated as if
they are.
3-When speaking before groups, dress up one level from what the
group is wearing; e.g., if they wear shorts and tee shirts, you
wear business casual.
4-Never offer unsolicited advice.
5-Leave your ego at the door.
6-Don’t waste people’s time by sending them jokes or stories via
e-mail.
7-Do not brag by talking about your accomplishments to people
who didn’t ask you about them.
8-Be humble.
9-Proofread your e-mails before you send them.
10-80% of your activity should be in your comfort zone, and 20%
should be outside it. This keeps you both productive and
challenged.
11-Of the people who opt into your e-list, 90% of those who
eventually buy from you will do so within 90 days of subscribing
to the list.
12-The more recently a customer had made a purchase, the more
likely he is to do so again.
13-Old but good advice: under-promise and over-deliver.
14-Don’t give your customers their money’s worth. Give them more
than their money’s worth.
15-The easiest way to add value to an offer is with a free bonus
gift.
16-The most powerful words in the English language are “free”
and “you.”
17-Do unto others as they would have you do unto them.
18-Spend time with your children while they are still young
enough to want you to spend time with them.
19-Neither a borrower or a lender be.
20-Don’t be so sure you are right. Perhaps you are not.
21-Life is short – over in the blink of an eye. So enjoy it now.
22-Avoid discussing religion or politics with colleagues or
customers. There is little to gain from it and much to lose.
Subscribe here: www.bly.com.
which ones do we ignore, gary?
I would say 17 and 19
I believe you are right on.
i say 19 & 20…its def not 17
maybe 21, depending on how you interpret it.
Your "Continue Reading On" link gives a 404 Error – so we can't read the rest of the article or see which two to ignore.
It works fine for me.
I clicked on the link and I got a blurb on Bob Bly and his copywriting telling us why he is the best thing since sliced bread when it comes to advertising and marketing copy. I wonder if the link that Gary posted is wrong.
ignore it.
Ignore 21 & 22…
Looks to me that all are common sense, so why eliminate any of them?
I'm wondering if they link to a site which is subscription only. I have had this happen to me several times.
We can't afford this. Sorry, Barry.