The U.S. government is not content with 46 million Americans getting free food at taxpayer expense. It is spending money to get more Americans signed up. It has spent $3 million so far this year on radio ads.
The food stamp program has been in operation ever since 1964. There are families that are fourth-generation food stamp users. Does the government think word about food stamps has not gotten out?
The government wants new dependents from outside the inner cities and coal mining country.
Food stamps are not called food stamps any longer. The program is called SNAP. Sign up, and you get a plastic card that looks like a credit card. You can use it at any supermarket. It’s fast. It’s convenient. It carries no stigma. No one will know you’re on welfare. No one will know he’s paying for your groceries.
This is from a site run by the U.S. Department of Agriculture.
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This resource is intended to help community organizations conduct or improve existing SNAP outreach to those who are eligible but not participating in the program.
This toolkit is full of great resources and how-to’s. In it, you will find the latest SNAP facts and figures, information on how to pitch and place news stories, how to develop culturally relevant materials, and the list goes on. In addition, there is a section of resources, or rather assets, which are available for your use. These resources include:
The toolkit gives detailed instructions on how to use these assets to raise awareness of SNAP within your community. Below is a brief description of what you will find in each chapter.
An overview of this toolkit and how to use it as well as the reasoning behind the name change from the Food Stamp Program to the Supplemental Nutrition Assistance Program (SNAP). Includes facts and figures about SNAP, and links to resources such as key messages and branding information.
How to conduct media outreach using traditional and social media, develop partnerships to help maximize outreach efforts, plan a newsworthy event and make best use of paid advertising and public service announcements.
Helpful advice and tools for conducting effective outreach across cultures and generations, including how to engage community health workers, promotoras and other trusted messengers to help spread the word about SNAP.
For more information, click the link.