Oh, how terrible. Networks are losing viewers.
This is reported by the New York Times, which is losing subscribers.
It’s all across the boards: networks, cable, pay TV, English, Spanish — the entire medium.
Young adults are bailing.
They’ve got YouTube. They’ve got video games. They’ve got music — lots of it downloaded illegally.
It’s panic time in media-land.
NBC has lost 3% in the 18-29 range. CBS lost 8%. ABC lost a staggering 20%. That’s in the first four TV weeks. The bloodletting has only just begun.
They’re dying, folks. They’ve got those FCC monopoly licenses, bit it does them no good.
The declines have not discriminated. The bad news has been the same for hits, like ABC’s “Modern Family,” which had its lowest rating for the season (4.0 or about 5.2 million viewers) and less popular shows, like NBC’s “Community,” which descended to 1.3 (about 1.7 million viewers). Several other shows, like “Glee” and “Touch” on Fox, and “Missing” and “Suburgatory” on ABC, all hit their lowest ratings ever last week.
Advertisers start buying ads for this fall now. They will negotiate lower rates.
Cable TV is down 2%
Networks save costs by showing repeats early. Viewers turn off their TVs.
The watch on DVRs. They skip the ads. Advertising revenue will fall.
Mr. Gaspin said that this year he and his 13-year-old son decided to try out the AMC series “The Walking Dead.” Hooked by the first two episodes, they set aside an hour at 9 each night to watch the first two years, hour by hour, which Mr. Gaspin had collected through every means available — some episodes from Netflix, some from iTunes, some recorded on the family DVR.
“We learned a new behavior,” Mr. Gaspin said. Finally they caught up to this season’s finale.
“We watched that live,” he said. “It was not nearly as good. The commercials broke the tension. We had watched the other episodes with blankets over our heads. I hate to say this to the AMC executives and everybody else in the business, but I will never watch ‘Walking Dead’ live again.”
That is what I do, too.
The radio/TV revenue model developed in the 1930s is dying. There is nothing to replace it.
The networks are doomed.
Is your heart broken?