Google records your searches. Did you know that?
Google on March 1 will not let you seal off this information from its other services. Did you know that? What you do and what you search will be one integrated, marketable whole. Did you know that?
You can block this now, but not after March 1. Here is what you need to know. You can disable the Web History feature. If you don’t, its record will become permanent.
Second, according to the Electronic Frontier Foundation, “disabling Web History in your Google account will not prevent Google from gathering and storing this information and using it for internal purposes.”
Note that disabling Web History in your Google account will not prevent Google from gathering and storing this information and using it for internal purposes. It also does not change the fact that any information gathered and stored by Google could be sought by law enforcement.
With Web History enabled, Google will keep these records indefinitely; with it disabled, they will be partially anonymized after 18 months, and certain kinds of uses, including sending you customized search results, will be prevented. If you want to do more to reduce the records Google keeps, the advice in EFF’s Six Tips to Protect Your Search Privacy white paper remains relevant.
If you have several Google accounts, you will need to do this for each of them.
To find out exactly what you had better do before March 1, click the link . . . or forever hold your peace.