Kelly Clarkson, the American Idol winner, made a potful of money by endorsing Ron Paul. Album sales soared within hours.
I cannot say that I had heard of Miss Clarkson, but I can appreciate her performance — political, that is.
Sales of Clarkson’s album Stronger shot up 442% between Thursday and Friday afternoon on Amazon moving the album from #38 to #7 on Amazon’s sales list.
The writer adds this silly observation: “While there’s no way to tell whether her support for Paul was the only reason for this jump, the endorsement clearly made a difference for some fans.” I am in direct marketing. Anything that sends sales up that fast is just one thing. Unquestionably, her endorsement sent sales skyrocketing.
Ron Paul’s fans are loyal. They are young. They are Web-savvy. They also buy popular music.
On Thursday, Clarkson wrote on Twitter that if the libertarian candidate “wins the nomination for the Republican party in 2012 he’s got my vote.”
“I love Ron Paul. I liked him a lot during the last republican nomination and no one gave him a chance,” she wrote in an extended tweet.
Social networking will play a major role in politics from now on. It is clearly helping Ron Paul.
News of Clarkson’s Amazon sales was picked up Friday by the Hollywood Reporter. Her album sat at #39 on the Billboard album charts as of Friday afternoon, though it was up to #13 on Apple’s iTunes charts.