Are you planning to buy anything on-line today? I’m not. I bought an iPad 2 on Black Friday. I wrote about my experience here.
Will I by anything else from Apple? Maybe an iPad 3 next year. Maybe an iPod if I need one to work with my new video equipment: a teleprompter. This was my first Apple purchase. I will not make another unless my video business calls for it. (On starting your own video business, click here.)
This is the problem with Cyber Monday: buyers do not come back until there is another big sale.
With a walk-in store, people return. They go shopping in a room full of stuff. But Cyber Monday shoppers do not come back to the retailer unless he offers a great deal. The great deal sells. Nothing else dies until there is another low-profit deal.
This is the reality of cyber shopping. It’s great for customers. It’s very hard for retailers.
I bought Amazon’s Prime last week for $79. This gets me free shipping for a year. But I already buy lots of stuff on Amazon. The company had me as a customer. So, I will buy no extra stuff, but I will save money on free shipping. I buy mostly books. For a new book at under $20, shipping can be 25% of the cost. Amazon will probably lose money on my Prime membership. I am not an impulse shopper.
The free market is great. It rewards almost all customers. It rewards only those few retailers who survive. It’s getting tougher to survive.